The Complete Guide to AI Tools
for Creators 2023 [Updated Every Week]

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Author: Alex Inca
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Reviewed: John Glensy
Updated:October 8, 2023
Disclosure: If you buy or sign up for after clicking a link on our site, we occasionally earn a commission from partners.

You got the followers, now you're trying to figure out how you're going to bring home the money? You're at the right place.

This guide will help creators learn how to source brand deals, including all the different platforms you might want to sign up for to find deals. This guide is different than our UGC Creator Guide, since brand deals usually involve creators creating content, but also sharing and promoting it to their audience.

Best Overall


Canva is a user-friendly graphic design and editing tool that makes designing super simple through creative templates and powerful features.
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Best for Beginners


PicsArt is a mobile app for editing photos and videos used by over 150 million people globally. It offers popular features like background removal, removing objects, and cropping video clips.
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Best for Business


Glorify is an editing and design tool for brands, similar to Canva, but focused on e-commerce brands and on higher quality images.
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Most Promising

Microsoft Designer

Microsoft Designer is a free, AI-powered graphic design app that allows users to create professional-looking designs.
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What are Brand Deals?

There are likely hundreds of graphic design tools on the market. We're covering the top 33 here, but there's even more that didn't make the cut for us. Figuring out which graphic design tool is a great fit for you out of 33 tools is a herculean task even if you ignore the rest hundreds. We did our best to analyze these different tools for you with the following key criteria in mind:

  • How easy is it for a beginner to get started with the platform?
  • How easy does the platform make the most common design uses cases while allowing for sufficient customization?
  • How robust is the platform for more advanced users?
  • Are there are lot of templates available for the average user looking to move fast?
  • Does the platform have a large support community?
  • How much value does the product offer compared to the pricing?
  • Is the platform forward thinking in terms of how they are introducing AI features into the product?

Our team decided the following were important areas to assess different design tools for the average creator or consumer. In particular, pricing and ease of use were our two biggest decision factor in how we ranked the various contenders.

Let's jump into each option.



What is Canva?

Founded by an Australian couple, Canva is the brainchild of Melanie Perkins, the CEO, who set out on a mission to make design accessible for everyone. A decade later, the company is worth $40B and used by over 100M consumers across the globe. By and far, they are the most valuable company in the graphic design space, competing head to toe with incumbents like Adobe that have been around for much longer.

Canva's strengths come into play through the sheer ease of starting and becoming a pro at the platform, which is in line with their mission. Similarly, at such a low cost, they've managed to provide tremendous value to users. It's a good fit for everyone: students, creators, freelancers, teachers, small businesses, and even large enterprise companies. However, it may not be a fit for professional designers who may want something more robust.

Major Win: Canva is the Most Powerful Design Tool for Beginners

  • Canva offers a free tier, one of the most powerful editing tools on the market.
  • If you're ready to upgrade, they offer a free 30-day trial for Canva Pro, their premium product version.
  • Despite being so powerful, the founders have always been committed to ensuring the product remains inexpensive.
  • Canva is great for beginners with a very small learning curve.

Canva's Weaknesses: Temper Your Expectations

  • Canva is no Adobe Photoshop. Temper your expectations on what level of customizations you will be able to achieve with Canva.
  • Canva lacks some customization for more complicated task - most professional designers might look down on Canva as a graphic design tool for the masses.
  • While Canva is building out AI tools, the product seems to be shifting towards a more full suite of products like Canva Docs than purely focusing on design

Canva Pro Pricing

$15 per month for a Canva Pro License

Verdict: Canva is Our Category Favorite

Canva might have some limitations as your design requirements become more complex, but Canva has become synonymous with design. Canva has made design accessible to consumers across the globe through a very simple, intuitive product. The company is worth over $40B and has seen such massive success because they've made design easy for the masses at such an accessible price.

For these and many reasons, we recommend most creators to try out Canva, especially given their free tier and a free trial for Canva Pro.

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What is PicsArt?

PicsArt is a mobile app for editing photos and videos. It offers popular features like background removal, removing objects, and cropping video clips. Founded in 2011 and with over 150 million users, PicsArt is a serious player in the graphic design space. The company has users in over 180 countries that create over 1B designers per month. That's serious scale and rivals that of the market leader, Canva. Similar to Canva, PicsArt has raised a significant amount of capital, almost $200M, which will allow it to continue competing in a saturated space.

Positives: Powerful, Elegant and Simple

PicsArt is best known for some of its key functionality. Below are some of the most common use cases for why creators and general users might want to use a photo editing or graphic design tool.

  1. Remove and change the background of a picture
  2. Remove objects in a picture
  3. Add audio to a video
  4. Crop video clips
  5. Collage maker

PicsArt's pricing is very competitive at just $13 per month for their Plus plan and $15 for their Pro Plan.

Like Microsoft Designer, PicsArt is also leaning into AI with their new Spaces Product.

Main Negative: Not as Prominent

PicsArt is not as well-known or prominent as Canva. This means that if you get stuck or need support, you might have a harder time finding the answer.

PicsArt Pricing

$13 per month for Plus

$15 per month for Pro

Verdict: PicsArt Is Still Great for Creators

PicsArt offers everything an average creator might want or need day to day. Like Canva, the product is affordable but powerful. PicsArt might be Canva's most legitimate head-to-head competitor. Since PicsArt is even slightly cheaper, we think you can't go wrong with choosing PicsArt as your go-to graphic design tool. Especially for social media posts, PicsArt offers a large template library.

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What is Glorify, the Design App?

Glorify is an editing and design tool for brands, similar to Canva, but focused on e-commerce brands and on higher quality images. The focus on e-commerce makes it a more niche option than the average consumer or creator looking for a easy-to-use graphic design tool. While Glorify can be used for all of these needs likely, it's branding and marketing appeal to e-commerce store owners. Unlike competitors, the company hasn't raised a large amount of money and has a smaller team of less than 50 people compared to Canva and PicsArt which have hundreds and thousands of employees.

Glorify is best suited for early e-commerce entrepreneurs looking for specialized features.

Pro: Glorify is Great for E-Commerce Brands

  • Glorify is a great fit for small businesses and individuals, especially e-commerce stores.
  • Like other design tools, Glorify offers lots of templates to get up and running quickly.
  • Shockingly, Glorify is actually cheaper than Canva even, which is one of the most low-cost but powerful options in the market.

Con: Glorify is Lacking in AI Features

  • Glorify is way less known compared to more popular tools like Canva or PicsArt. As a result, you can expect less online help support.
  • Unlike competitors, Glorify does not seem to be leaning into AI and creating new functionality for users based on new technology. This may change, but competitors might get ahead of Glorify in the AI sphere.

Glorify Pricing

$10 per month for Pro

$20 per month for Business

Verdict: Consider Better Options

Glorify doesn't meet our bar for a top 5 option in a saturated market with many competitors. Over 300K consumers and businesses use the platform, so it's not a no-name small-time player in the graphic design space, but its focus on e-commerce makes it more niche.

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Microsoft Designer

Microsoft Designer

What is Microsoft Designer?

Microsoft might be late to the graphic design space, but not for long. The company has been investing in building our Microsoft Designer as of 2023. Leaning into their AI strengths as a big investor in OpenAI, Microsoft doesn't want to lose their AI lead in the design space. So they launched Microsoft Designer.

Microsoft Designer is a free, AI-powered graphic design app that allows users to create professional-looking designs. The product is evolving quickly to introduce new AI features and new basic functionality that most design apps would have in 2023.

Main Strengths: It's a Free AI-based Design Tool

  • Microsoft is the leader in AI and even with their design product, they are leading with design. The product allows you to give it a simple prompt and get templates immediately.
  • The product is free. It might not always be free, but for now, it's hard to beat free.
  • There are lots and lots of templates and new ones are created using AI seamlessly.

Con: Minimal Functionality

  • The functionality is relatively limited for a product for a product built from Microsoft. It's early for now.
  • You need a Microsoft account to use the product. This can be annoying since many users might not have a Microsoft account already.
  • As of now, there is no app available for users to edit on their phones. This may change in the future though.

Microsoft Designer Pricing


Verdict: Consider Trying out Microsoft Designer

It's not our favorite tool, but it is one that we think could be promising. It's too early to discount Microsoft Designer for the long term, but it's very unlikely to become your go-to design tool in the short term.

If you're looking to make a quick social media asset, Microsoft Designer could be a good fit since the product allows you to put in a simple query and get templates. However, the AI is not good enough to create something custom for anything more complex.

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Frequently Asked Questions

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Have feedback on our post or what we've covered? Email us and let us know your thoughts!