Best Link In Bio 2023: We Reviewed
Every Single One [64 of Them]

Author: Elaine Haney
article author
Reviewed: Alex Inca
Updated:September 17, 2023
Disclosure: If you buy or sign up for after clicking a link on our site, we occasionally earn a commission from partners.

Have you seen a Linktree or Beacons link on latest blog posts, instagram stories, youtube videos or a link shortener creator's profile on Instagram or TikTok? Those are called Link In Bio and are used as many links are by tens of millions of creators today.

Historically, since Instagram and TikTok have not allowed more than one link on a profile, creators and instagram users have had to rely on Link in Bio. For good or bad, it's not that difficult to create a basic instagram account using link in bio tool. As a result, the number of players in the market for the instagram account bio link has exploded over the past few years.

In 2023, there's a consolidation of the link in bio players as many of these businesses realized they won't become the market leader, especially those that are not well funded, since it slows down their product development. At the same time, there are some larger companies that are entering the space for other reasons. Long story short: there are a lot of options to pick from.

How do you decide which tool to use? You let us help guide your decision.

Best Overall


Linktree is the leading Link In Bio tool used by over 40M creators. If you're looking for a risk-free option, this is it.
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Most Powerful


Over 10M creators use this robust, fast-evolving link in bio tool. If you're looking for an emphasis on data and building an entire product suite, consider Beacons.
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Most Underrated

Stan Store

Stan Store offers a link in bio tool with a focus on e-commerce. It allows users to set up a mini online store directly on their bio page, making it easy to sell products or services.
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Most Promising


Shorby is pricy, but offers a lot of dynamic features for creators looking for an extra flair.
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What are Link In Bio?

Most people know what Link in Bio are: it's the link you see on Instagram, TikTok and other various social media channels that links website landing pages and social media platforms on individual profile pages. However, like everything in the social media space, this space is rapidly evolving.

While the other link in instagram post in bio players may have started off as simple tools to share a set of links, the top players are evolving into more robust products with integrations and analytics. Depending on the type of blog post or creator you are and how many followers you have, a different instagram link in bio tool might be a better fit for your needs.

With this in mind, we analyzed all the options with the following questions in mind:

  • How easy is it for a beginner to get started with the tool?
  • How limiting is the free tier for an average creator?
  • How many creators use the link in bio tool today?
  • How much has the company raised in funding and will this company be around in 5 years?
  • What does the future roadmap look like?
  • How useful are the integrations offered by the tool?
  • How much does the premium version of the product cost?
  • How does AI fit into the tool's product roadmap?
  • Does the tool help creators monetize at all?

This is a comprehensive list of the considerations that can help creators figure out which tool they should invest in. For most creators, they probably don't need the premium, paid version of their chosen platform. However, for some creators, the premium version might unlock valuable functionality.

The Importance of Link in Bio

Today’s digital landscape has seen a growing significance of Instagram link in bio. They tackle the one-link-only restriction on platforms like Instagram by combining multiple links into a single, easily accessible and customizable link in bio page, directing users to vital content. These Instagram link in bio offer users a wide range of features, including:

  • Email forms
  • GIFs
  • Social links
  • Drag-and-drop editor
  • Engagement boosting tools
  • The ability to share an unlimited number of links, such as Spotify songs, quizzes, and polls.

However, there may be some drawbacks, such key features such as limited layout and font options or a complex process for add multiple links and adding banners for those Instagram followers who aren’t tech-savvy. Despite these limitations, using a bio link can significantly enhance your Instagram presence.

While choosing a link in bio app, it’s necessary to evaluate key features, like customization and integration options, performance metrics, and to contrast between the free version and paid alternatives. After all, you'll be telling your followers in your Instagram posts to visitor your link in bio.

Unlimited Links, Customizations and Integrations

For a seamless user experience, link in bio tools need to have flawless customization and integration features. Customization options important links can include background and font colors, as well as button styling, as many customization features allowing users to make custom links to create a visually appealing and consistent online presence across various platforms.

Integration capabilities should include:

  • Compatibility with popular social media platforms
  • Compatibility with email marketing tools
  • Compatibility with CRM platforms
  • Support for custom domains, URLs, and SSL certificates

Ensuring that user data is managed responsibly and securely is also essential when considering the integration capabilities of a link in bio tool.

Analyzing Performance and Metrics

Performance and metrics analysis is fundamental to comprehend the efficacy of link in bio tools and to make decisions based on data for improving outcomes. In-app analytics features enable users to assess their performance, refine their approach, and optimize their content for better engagement.

By using tools such as Google Analytics and UTM tracking, users can gain insights into the source of website traffic, evaluate the success of marketing initiatives, and monitor the performance of their links, click-through rates, and conversions. This information is invaluable for maximizing the impact of every single clickable link used in bio tools and driving engagement with your target audience.

Free vs. Paid Options

Free link in social bio links tools offer limited options and basic themes, making them suitable for users who require a simple solution to share multiple links on their Instagram or bio page. However, if you’re looking for the best link in bio or instagram bio links tool, consider exploring premium options that provide more customization and features. Popular free instagram link in in bio applications include:

  • Linktree
  • Beacons
  • Milkshake
  • Carrd

Paid options, on the other hand, provide additional branding, the ability to alter post-order, and access to Google Analytics with the Entrepreneur plan. Paid plans also offer the ability to use a custom URL. Other tools like Stan also offer schedule links and an easy drag-and-drop editor to easily add links. However, there may be an associated transaction fee for the free plan and certain tools. Comparing the key features and limitations of the free plan and paid options is essential for choosing the right free plan and link in bio page for your specific needs and budget.

Tips for Maximizing Link in Bio Tool Effectiveness

Focusing on the quality of content and relevancy of links is crucial to enhance the effectiveness of link in bio tools. Here are some tips smart links to consider:

  • Incorporate keywords into the link text
  • Utilize concise and descriptive URLs
  • Connect to pertinent content to ensure that your audience can easily find and engage with your content.

For enhancing the impact of link in bio tools, it’s also important to optimize the user experience on the custom landing on page. Incorporate a clear and concise call to action, provide a seamless user experience, and utilize visuals to capture attention. By using custom link in bio page landing pages on page and following these tips, you can increase engagement with your target audience and achieve better results with your custom link in bio tool.

Case Studies: Successful Use of Link in Bio Tools

Case studies showcasing successful use of link in bio tools can provide valuable insights into the potential impact on engagement and conversions. Some examples include:

  • Katy Perry
  • Mari Takahashi
  • Jack Falahee
  • Jamie Oliver
  • RuPaul Official

These influencers have successfully employed Linktree to expand their brand, engage a broader audience, and foster collaborations. Creators like these often mention in their Instagram feed to check out the link in their bio to see their online store or other social media links.

Content creators and businesses have also achieved success with link clicks using tools like Shorby,, and Lnk.Bio, driving traffic to their bio landing pages and page pages, enhancing engagement, and raising brand visibility. By studying these examples and implementing the best practices showcased, you can maximize the effectiveness of your website links link in bio tool and achieve greater success with your online presence.

Instagram Bio Link

Many small businesses use their Instagram bio best link in bio tool to drive new sales or customers from their social media profiles. For businesses, particularly small and medium-sized enterprises, the use of link in social media bio tools can be a game-changer. These tools serve as a powerful marketing strategy for driving new customers, sales, or leads from their social media profiles.

In an era where digital presence is paramount, businesses can effectively leverage their Instagram or TikTok bio links to guide potential customers to a landing page for their products, services, or other key content. This is especially crucial given the one-link restriction on platforms like Instagram and TikTok.

Link in bio tools allow businesses to bypass this limitation by combining multiple links into one comprehensive link in bio landing page. From here, users can then add links to be directed to a variety of content, such as product pages, promotional offers, sign-up forms for newsletters, contact forms or even lead generation forms.

For businesses, this means more opportunities for engagement, conversion, and ultimately, revenue generation. It's a simple yet effective tool for converting social media followers into customers or leads. Link in bio tools are a custom landing page for many small businesses.

However, to make the most out of these tools, businesses must ensure that the links they include in social media management features are relevant, up-to-date, and provide value to their audience. This will increase the likelihood of clicks, engagement, and conversions, driving success in their digital marketing efforts.


There are countless link in bio available for users. Below we review the top 30 so you can be rest assured we're helping you find the right tools for you.

Frequently Asked Questions

What is a bio link tool?

A bio link tool is a way to maximize the use of a a single link or bio link on social media by turning it into a collection of 5-7 separate links with a layer in between unlimited links. This allows for access to a variety of pieces of content from the just one link or single link alone.

How to put a link in your instagram bio?

Adding a link to your Instagram bio is straightforward. Follow these steps to add a link to your Instagram bio:

  1. Open the Instagram app or website.
  2. Navigate to your profile.
  3. Click or tap on "Edit Profile."
  4. Enter your desired link in the "Website" field.
  5. Save or submit the changes.
  6. Check your bio to ensure the link appears correctly.

How to put a link in your TikTok bio?

  1. Open the TikTok app.
  2. Tap on the profile icon (usually at the bottom right of the screen).
  3. Tap the "Edit profile" button.
  4. Tap on the "Instagram/YouTube" option if you want to link your Instagram or YouTube account.
  5. For other links (like a personal website), you can paste or type the link into the "Website" or "Instagram/YouTube" field.
  6. Tap "Save" or the checkmark in the top right corner to save changes.
  7. Return to your profile to verify the link has been added correctly.

Note: TikTok occasionally updates its features and user interface, so the exact steps might vary slightly depending on your app version.

How to add multiple links to your link in bio?

Adding and changing your link on your link in bio tool depends on which platform you are using. If you're changing your links on Linktree vs. Beacons, the process will be slightly different. In general, you go to the editing panel and click to add links or change a link. Most platforms allow you up to five links or add unlimited links. Some may have deeper integrations with partners (e.g. Linktree), which could change the adding or removing links process.

What is the best link in bio? 

Linktree. While this is a subjective answer, with over 40 million creators using Linktree, it's a safe bet for most creators. If you have more sophisticated needs, you may consider Beacons. However, outside of the top 5 best free link- in bio tools, there's a long tail of competitors that are undifferentiated and unexciting. Most of these will die out in the next few years. Linktree, with over $150 million in funding is likely to be around for the long term.

Which link in bio has the most users?

Linktree has over 40 million users as of September 2023. seems to be in second place with over 10 million creators using it.

Which one is better: Linktree vs. Beacons?

Linktree is better for creators who want something simple, easy, and mainstream. Beacons is a better fit for creators who want a full, robust platform. For instance, Beacons has an app marketplace with functionality like email marketing, audience manager, and post activity. Linktree is more focused on ensuring a seamless experience for the average creator, whereas Beacons is building robust functionality that caters to more advanced creators and influencers. Yet, Linktree is used by plenty of large creators, so it's still a great choice for almost anyone. Beacon's facebook pixel integration is a unique feature that Linktree does not offer.

What are the most popular link in bio for 2023?

Popular link in bio tools for 2023 include Linktree,, Shorby,, Lnk.Bio, Taplink, Sked Link, ContactInBio, Pallyy, and

How do link in bio tools help with Instagram marketing?

Link in bio tools help streamline Instagram marketing by allowing users to consolidate multiple links in their social media accounts and bio into one, easily accessible link to direct users to vital content in social media bios.

Have feedback on our post or what we've covered? Email us and let us know your thoughts!