Swipehouse is an influencer marketplace. The platform connects brands with content creators or influencers primarily on TikTok. Brands can post their products or services on Swipehouse, and influencers can sign up to promote those products or services.
Unlike other platforms, Swipehouse offers creators a variety of ways to work with brands. This includes traditional brand deals that can range from $100 to even $1000s of dollars if you have a large following. Likewise, you can also find brands that are willing to pay you for user-generated content (UGC). That means you create content for the brand to use on their social channels without you having to post it.
With almost 2000 five-star reviews on the Apple app store, Swipehouse is popular with creators and brands, especially among startups and tech companies. For start-ups, they don't always have huge budgets to work with traditional influencer marketing agencies, so Swipehouse is a great alternative given their self-service option.
As an influencer, you may be wondering if Swipehouse is the right platform for you to find brands to work with. In this post, we'll take a comprehensive look at Swipehouse and what it has to offer brands and influencers. After reading this post, you'll know everything there is to know about Swipehouse so that you can make an informed decision about whether or not it's the right platform for you. Keep reading to learn everything there is to know about Swipehouse!
Top Swipehouse Features
Connect with Other Creators Through a Tinder-Like Swiping Interface
Swipehouse allows you to connect with other creators in a Tinder-like swiping interface. When you sign up for Swipehouse, you create a profile with your social media handle (only TikTok as of 2022) and answer some onboarding questions like gender and interests. You're also asked to link your TikTok account so that brands can see your following and the type of content you create.
Once you have a profile, you can start swiping on other creators. The app allows you to set the reason you're open to meeting other creators: dating, pals, or collaborations. Ideally, the other creators you're seeing are also interested in the same reason for connecting, but the app might show you, other creators, as well.
Using the app for a few weeks, I ended up with at least 30 to 50 matches with some creators having as low as 1000 followers and some having more than 1,000,000 TikTok followers.
Swipehouse is a great platform for connecting with other creators because it makes the process quick and easy. You can quickly swipe through others who are on the same journey as you. All creators on Swipehouse are either looking to collaborate, connect socially, or find brands to work with.
Find brand deals to apply for
As a creator on Swipehouse, you can find brand deals to apply for. To do this, simply go to the Deals tab and you'll see a list of brands on the platform. Each deal will have the details about how much they are willing to pay, what the deliverable is, and creative guidance to meet their brand guidelines.
Once you've navigated to the deal section, find a brand you want to work with that meets how much you want to be paid. Once you click that brand's deal, it'll open the deal page. Here you can read things like brand information, the type of post they are looking for, how much they're open to paying you based on your follower count, and what they want to see in the video.
If everything checks out, you can go ahead and click apply. You'll have to submit your email and sometimes an address if the brand is giving away free products as part of the deal. You'll also have to click the terms and conditions agreeing to meet the brand's guidelines and create the content based on the agreed timeline. Once you've submitted your application, the brand will review your profile on their end and decide whether or not to work with you.
If they decide to work with you, the app will notify you. Likewise, the brand will be able to directly message you and communicate with you through the app. This is great since it avoids having to communicate via email. Since it's on an app, where you also get push notifications, it's a lot more seamless for bother parties.
Personally, I've applied for a few deals on Swipehouse and have had mixed results. I've had brands reach out to me to discuss the deal further, but I've also had brands ghost me after I've submitted my application. It's important to remember that you're not guaranteed to get every deal you apply for, but it's definitely worth applying for the ones that interest you.
In summary, Swipehouse makes it easy by showing you lots of awesome brands that are interested in working with creators, but you'll have to apply and hope they pick you based on your content focus.
Communicate With Brands and Get Paid Through Swipehouse
If you're a creator on Swipehouse, you can communicate with brands directly through the app. This is great because it avoids having to communicate via email. Since it's on an app, where you also get push notifications, it's a lot more seamless for bother parties.
You can also get paid right through Swipehouse. You simply connect your Stripe account and once the brand marks the deal is completed, you're able to withdraw the funds into your own account. The money will go straight into your bank account. No invoicing hassle. If you've been part of other brand deals, you know this is super seamless compared to working through agencies and often with brands directly.
For brands, they get messages on the web app from you and all the other creators that they are working with on the campaign. It allows both creators and brands to be organized and keep communicating streamlined. I'd much rather be reading messages on an app specifically made for working with brands than finding a brand's last email in my email inbox or in my Instagram DMs.
Concluding Thoughts on Swipehouse
Overall, Swipehouse is a great platform for creators who are looking to work with brands and get paid. It makes it easy to find deals and apply to them, and also allows for easy communication between creator and brand. It's a great platform for creators starting off who don't know other creators and would have a hard time getting brand deals.
The company is still relatively young, so it'll be interesting to see where they evolve in the next 6 to 12 months. They are a Y-Combinator-backed company and have an affiliation with Hamster Garage, both of which likely means there is a lot more to come from Swipehouse.
- Allows creators to easily find and apply to brand deals
- Creators can communicate with brands directly through the app
- Creators can get paid right through Swipehouse by connecting their Stripe account
- The platform is still relatively young with a lot of potential for growth