Google, the parent company of YouTube, announced YouTube Create in September. We're doing a quick look at what the company has announced so far. It's early, but the product could be exciting for creators.
YouTube CEO Neal Mohan mentioned to a crowd of fans: “Many people today believe becoming a YouTuber is out of their reach. Some aspiring creators think that you need to have a deep understanding of analytics and a full production studio. We want to make it easier for everyone to feel like they can create. We believe generative AI will make that possible.”
Similarly, from the YouTube Create product page:
"We know the production process for videos can be difficult and often prevents that first-time creator from uploading their first video. To streamline this process and allow anyone to create and share videos right to YouTube, we’re launching a new mobile app called YouTube Create. Currently in beta on Android in select markets, YouTube Create is free of charge and designed to make video production for Shorts or longer videos simpler and easier so creators can spend more energy on things they find creatively rewarding."
Let's jump into what this new product is and what it might mean for creators.
What is YouTube Create?
YouTube Create is the latest offering from the video-sharing platform, a dedicated app announced during the recent "Made on YouTube" event. This application is designed to facilitate the creation of YouTube Shorts, the platform's response to the growing popularity of short-form video content, particularly in competition with platforms like TikTok.
What is Dream Screen?
While announcing YouTube Create, Google also announced Dream Screen. This new product allows creators to generate images and videos for short video based on text input.
Why did Google build YouTube Create?
Google, the parent company of YouTube, recognizes the shifting dynamics in the digital content landscape. Short-form videos have taken the internet by storm, with platforms like TikTok setting the pace. To ensure YouTube remains at the forefront of this evolution and to provide its vast creator community with the tools necessary to produce and publish engaging content, Google introduced YouTube Create. The app embodies Google's commitment to fostering creativity and providing its user base with innovative tools.
Credits: YouTube
Who is YouTube Create for?
YouTube Create is tailored for both established creators and newcomers eager to dive into the world of short-form video content. Whether you're a seasoned YouTuber looking to diversify your content or a newbie aiming to make a splash in the Shorts arena, YouTube Create offers a suite of features that cater to a wide range of content production needs. The tools lean heavily into AI to help creators get started. These include Dream Screen, YouTube Create and AI Insights.
What can Creators do with YouTube Create?
With YouTube Create, creators can produce, edit, and publish their Shorts all from one centralized platform with AI features. The app offers a myriad of editing tools, filters, and AI-powered features, some of which were highlighted at the "Made on YouTube" event, like the Dream Screen which allows for AI-generated videos and photos as backgrounds. The integration of these AI tools demonstrates YouTube's vision of intertwining traditional content creation with the power of artificial intelligence.
How does YouTube Create Compare to TikTok's Capcut?
While both YouTube Create and TikTok's Capcut are designed for short-form video creation, there are distinct differences. YouTube Create leans heavily into its AI-powered features, offering creators a unique blend of traditional editing tools and futuristic AI capabilities. Capcut, on the other hand, is renowned for its intuitive interface and a wide array of effects. The comparison ultimately boils down to personal preference and the specific needs of the creator. However, with YouTube's massive user base and Google's technological prowess, YouTube Create is poised to be a formidable contender.
Where might Google take the future product development of YouTube Create?
Given Google's aggressive investment in AI, it's likely we'll see even more advanced AI-driven tools integrated into YouTube Create. This could range from AI-driven content suggestions, similar to what's being tested on Google Search with the Search Generative Experience, to more sophisticated editing tools. As synthetic and AI-generated content becomes more prevalent, YouTube Create might also introduce features to distinguish genuine content from AI-generated material, much like how TikTok has begun labeling AI-produced content.
How can Creators sign up for YouTube Create?
It's not fully clear how users can try out YouTube Create yet. We'll update this as soon as we know.
Sources:
![What You Need to Know about YouTube Create [Early Review]](https://cdn.prod.website-files.com/626be0409a74b1a1df7b7df5/653a01a55a20f82701423eeb_650ce26cc61d88c6390ae526_YouTube%2520Create_The%2520Creator%2520Investor.png)
